Starting a Catering Business
If you thrive in the crowd and love everything about food, your ideal entrepreneurial niche could be a catering business. The challenges in a catering business include back-breaking hours at the stove and lots of physically laborious activities, but the ultimate rewards are definitely worth all the hard work.
Although it’s not necessary to have a culinary degree, you must be familiar with food safety and handling procedures, food preparation techniques, and food presentation. As you may be aware, eating food begins with the eyes, therefore it is crucial for you to possess the ability to present your food in a pleasing-to-the-eye manner. Not only must your food look good, it must taste even better!
If you believe you have what it takes to run a successful catering business, start by conducting research via the Internet or visit your local library and check-out books on the subject. You’ll need to find out as many details as possible regarding licenses and certifications that are required in your area.
Once you’ve completed your research, you need to construct a business and marketing plan. This is not a difficult process even if you have no prior knowledge about creating such documents. Just do a web search for “business plan” and “marketing plan” and you’ll find plenty of samples and helpful material. The libraries and online resources are always easy to find and cheaper alternatives to hiring a consultant for extensive support. The Small Business Association (SBA) provides a large selection of classes and publications for new business owners. Visit www.sba.org for more information about their services.
Once you have developed your business and marketing plan you’ll be in a better position to obtain financing from a lending institution or private investor. When you start your own business, you will be required to invest some of your own money into the venture. A good rule of thumb is to never invest more than you can afford to lose.
It’ll be a joyous experience when you first establish your catering business, but it’s essential to keep in mind that you’ll be multitasking during the first few months. Besides food preparation and event catering, you’ll need quite a good knowledge about advertising and marketing to find new sales opportunities. Furthermore, there are the daily operations necessary for your business, such as telephone answering, follow-ups, price quotations, ordering supplies, accounts managements and more.
Although owning your own catering business is a highly rewarding experience, you should be prepared to work long hours and be available to work weekends and evenings, at least until you are well-established.
A catering business is not just about preparing food for an event. The actual A to Z process involves preparation, delivery, table arrangements, food serving and cleaning up after the event. You’ll need lots of stamina for this business and it’s best to be prepared for the uphill climb.
Most times of the day, you will be up on your legs. Catering jobs require you to stand for long hours. You may have to work hard for as long as 12 to 15 hours each day. You might have to serve for catered events at odd locations. It is important to remain calm and positive through all the rigors.
Work is never really “work” when you enjoy what you do, no matter how challenging it is. While it can be stressful and rarely give you any personal time, your investments from every category, be it money, time or energy, will be highly rewarded with great profits and satisfaction.
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